1Password are now one of the world's favourite password managers and is worth $6.8 billion following a record-breaking Series C funding round at the start of 2022. They recently engaged us here at Frame PR to support the release of their first global ad campaign, but with one pretty big catch – we were up against the clock and had only 6 hours to get it done.
Their ad had been filmed at Wrexham AFC, the Welsh football club co-owned by none other than Hollywood megastar Ryan Reynolds who also featured in the ad.
1Password tasked Frame PR with getting a press release in advertising outlets, Welsh regional media, and football news sites – all before news of the ad would be tweeted out by Reynolds later that same day.
It was a race against the clock, but our dedicated team were ready for the challenge. We built media target lists, prepared a press release, cleared it with the client and began contacting reporters. There was a lot to get done, but we were up for the challenge.
We achieved excellent results and secured great coverage by the end of the day, which included football news outlets (a first for Frame PR). We even managed to get a prized feature into Campaign UK in record time.
It was an exciting and busy day for everyone involved, and the client was delighted with the fantastic results.