This was a fantastic campaign to work on - we had the opportunity to highlight several inspiring stories of people who went above and beyond during the Covid pandemic.
We produced the visual content for the Great South Thank You campaign for the Great South Run, which was held in Portsmouth in October. The Thank You campaign was aimed at highlighting a range of local key workers and their roles in helping the community through the Covid pandemic.
First, we went out to the community asking for nominations of teachers, nurses, care workers and others who made extraordinary efforts during the pandemic.
Then, working with local photographer Sarah Sheldrake and BBC videographer Milton Boyne, we produced a series of portraits and videos showcasing the efforts of these remarkable people.
The portraits were made into beautiful billboards displayed during the event and our videos were used on social media to tell the stories of these unsung heroes of the Covid pandemic.
We also handled a press conference at Southsea Castle, which resulted in TV coverage on ITV Meridian, BBC South Today and a front page in the Portsmouth News.
Philippa Brock, Strategic Communications Director, The Great Run Company said:
"The team at Frame PR did a great job identifying compelling human interest stories that embodied the spirit of the Great South Thank You campaign, which was created to celebrate local unsung heroes of the Covid pandemic.
Frame PR facilitated high quality photography and videography to bring the campaign to life, using their broadcast experience to craft a powerful narrative, which was carried through to ample local press coverage.
Great Run, and our commercial partner for the campaign HSBC UK, were both incredibly happy with the results."